Marketing Your Home to the Right Buyers

"What happens after I receive an offer?"
When you receive an offer, you'll get an excited rush. If the offer is a little low, however, you may want to counter that offer, and that's where the negotiating skills of your Sales Associate will come in. Rest assured that Gotham Realty Sales Associates are well trained in the techniques and complex psychology of negotiation and can negotiate on your behalf with your best interests in mind.

If the buyer counters your counteroffer, you'll want to set aside the emotions involved and frame your next move. Often introducing an issue other than price can be a winner for you. For instance, your Gotham Realty Sales Associate may suggest to the buyer that while your price is firm, you will agree to leave behind major appliances that the buyer would otherwise have to purchase out-of-pocket.

Your Gotham Realty Sales Associate can help you get favorable terms as well. A flexible or delayed closing date, for example, can give you the time you need to purchase another home. Conversely, an early closing date can have real financial benefit if you've already purchased another home and need to close quickly to avoid carrying two mortgages.

When you receive an offer, or if more than one offer comes in, you also want to look at how "solid" the offer(s) is. Your Gotham Realty Sales Associate can help you assess offer(s) by weighing such crucial factors as whether the buyer has a mortgage pre-approval, how much they're putting down, whether they have a home to sell, and so on.

Sometimes the most emotionally charged negotiating follows the various home inspections that come after the contract is signed. "Who pays for what" is strictly a matter of negotiation, and your Gotham Realty Sales Associate will help you take a balanced stance that's 1) tough enough to protect the home equity you want to walk away with, yet 2) has enough cushioning to avoid alienating the buyer and jeopardizing the sale itself.



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